TOAST TO A TIMELESS TASTE

Today we embark on a tale of revival that stretches from the golden age of cocktails straight into the bustling bars of today. We're diving into the history of the classic Manhattan cocktail, a drink that has mastered the art of transformation yet remains eternally stylish. Just like a vinyl record keeps finding its groove in the modern era, the Manhattan is making a comeback, and how!

The Manhattan began its journey in the late 19th century as an equal parts 50/50 mix of whiskey and vermouth, with a dash of bitters. A recipe that catered to the palate of the time and developed from the whiskey cocktail that we identify as the Old Fashioned. As Prohibition rolled around however, the availability of quality vermouth and rye whisky dwindled , forcing bartenders to switch to Bourbon and increasingly push Vermouth into exile.

Thanks in part to the resurgence of high-quality Vermouth, we're witnessing a renaissance that is seeing Vermouth claim back its space in The Manhattan. Brands like 9diDANTE, that put the emphasis on quality wine in their formulas, are leading the charge from the from the heart of the vineyards of Piedmont, to bring back the original lush and layered profiles of classic cocktails. The Manhattan, with its sophisticated simplicity, is once again embracing vermouth, proving that what we not so long saw as old and dusty, can be renewed and fashionable again.

Rye or Bourbon?

As the Manhattan reclaims its place in the spotlight, the choice between rye and bourbon remains a lively topic among enthusiasts. Originally, the cocktail was made with rye, valued for its dry, bold, and spicy qualities that mesh flawlessly with the sweet vermouth. After Prohibition, bourbon became a popular alternative, introducing a sweeter, more mellow profile that broadened the drink's appeal. Today, cocktail purists advocate for rye's sharp, authentic edge, while contemporary tastes often gravitate towards the smoother touch of bourbon. Each option brings its unique strengths to the table, ensuring that the Manhattan remains a versatile and personal statement in bars across America and increasingly the World.

Lower Alcohol and Mindful drinking

The 50/50 Manhattan, is also a timely adaptation in today's era of mindful drinking. By balancing the stronger whiskey with the lower alcohol content of vermouth, this version offers a more moderate ABV cocktail option while still indulging in rich, complex flavors, that opens up the cocktail experience to a broader audience, and allows you to maybe just go for that one more round.

So, whether you're a seasoned cocktail lover or just dipping your toes into the vibrant world of mixology, the Manhattan can be your ticket to the illustrious history of American cocktail culture. An iconic blend has adapted through the ages, from a well-rounded aperitif to a hearty nightcap and back, reflecting our evolving tastes and the spirit of the times. Order one at your next bar visit or stir it up at home!